Having the healthiest fast food options is not simple.
As a pioneer in the healthy quick serve industry, the FRESH menu continues to change year after year.
We are constantly searching the world for the newest nutrient dense super food ingredient that we can incorporate into the FRESH menu repertoire.
Change is good. However, change is not always easy either. We recognize that feature items take work to implement. There are new ingredients to source, new recipes for staff to learn, menu boards to print, and occasionally even some small pieces of equipment to purchase. We do this because fresh is what we’re all about, and FRESH features are worth the effort it takes. Customers always appreciate that we source the healthiest fast food options for them, so they don’t need to.
Variety is the Spice of Life. Customers love variety. Changing our features on a regular basis keeps people coming back to see what’s new. While some people like to eat the same thing on every visit, FRESH wants to provide people with new taste experiences, and many of our features are things they can’t find anywhere else – particularly from other quick service restaurants.
FRESH features are a way for our franchise as well as our customers to test out the performance of a new food product or menu ideas. Although every effort is made to ensure that the new offerings are just as amazing and delicious as our reliable menu options, not every item will work commercially, everywhere.
On the other hand, we have received overwhelmingly positive responses to most of our FRESH feature items, which we have adopted to our regular menu.